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IAP Political Forum > Social Discussions > Business and Economics > Loss Aversion (2008-03-03)
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Marotta
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« on: March 04, 2008, 08:39:21 AM »
Loss Aversion (2008-03-03)

by David John Marotta

Psychologists suggest we feel a loss about 2.5 times as much as an equivalent gain. Even with a brilliant investment plan, it takes diligence to overcome our emotional biases and avoid making investing mistakes.


Read the complete column at http://www.emarotta.com/article.php?ID=273
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